- Political factors
- Economic factors
- Socio-cultural factors
- Technological factors
- Ecological factors
- Legal factors
This is the elements of each factor:
Monday 25 December 2017
PESTEL FACTORS
What is PESTEL? It is an analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. It is a shortform of
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