Secondary Level Strategies

In the corperate level strategies, there are divided into 3 stages, which are Grand Strategies, Secondary Level Strategies and Tactical Level Strategies. Corporate level strategies related to top management level, for the benefit of the whole organization, for the welfare of corporations in future and to bring it at higher position. 

In Secondary Level Strategies, there are 4 subdivided:

• EXPANSION- increase existing activies. ( Giant, Tesco, KFC)
• INTEGRATION - Control operations. it is divided into vertical and orizontal strategy. Vertical includes backward and forward integration strategies.
• DIVERSIFICATION - increase output. It has Concentric, Conglomerate, Horizontal and Geographical diversification strategies.
• TURNAROUND - actions to face some difficulties.